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Our Story

LUA means SILK in Vietnamese and the Acronym:
Lasting Unique Aroma


LUA Coffee was founded by Vietnamese Immigrant Terri Nguyen, an entrepreneur, woman and diversity owned business, who brings the flavors and traditions Vietnamese coffee from her hometown back to the United States.

Our mission is to provide the highest quality Vietnamese coffee that energizes our community and allows us to give back to children in need. Every Lua coffee purchase helps us donate 1% of our gross proceeds to St. Jude’s Children’s Research Hospital.

Our goal is to make Vietnamese coffee more accessible to coffee lovers through wholesalers nationwide and to bring a traditional Vietnamese Coffee, that’s gaining popularity within all cultures, into a fun ambiance and lively drinking experience.  This new experience will include fresh healthy ingredients combined with exciting new beverages, convenient, easy to use, and travel friendly packs with single serve packaging.