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Our Story

The meaning of LUA is silk in Vietnamese and the Acronym:
Lasting Unique Aroma

 

LUA Coffee was founded by a Vietnamese Immigrant Terri Nguyen, an entrepreneur, woman and diversity owned business, who brings the flavors and traditions Vietnamese Style Coffee from her hometown back to the United States.

Our mission is to provide the highest quality Vietnamese Style Coffee that energizes our community and allows us to give back to children in need. Every LUA Coffee purchase helps us donate 1% of our gross proceeds to St. Jude’s Children’s Research Hospital.

We also want to make Vietnamese Style Coffee more accessible to coffee lovers through wholesalers nationwide and to bring into a fun ambiance and lively drinking experience. This new experience will include fresh healthy ingredients combined with exciting new beverages, convenient, easy to use, ready to drink and travel friendly packs with single serve packaging.