Our Story

LUA stands for SILK in Vietnamese
LUA is the acronym for Lasting Unique Aroma


Our mission is to provide the highest quality Vietnamese coffee that energizes our community and allows us to give back to children in need. Every Lua coffee purchase helps us donate 1% of our gross proceeds to St. Jude’s Children’s Research Hospital. Our goal is to make Vietnamese coffee more accessible to coffee lovers through wholesalers nationwide.

LUA Coffee was founded by Vietnamese Immigrant Terri Nguyen, who brings the flavors and traditions of her hometown back to the US.

Terri Nguyen has a diverse background in building businesses across multiple industries including advanced technology to event planning and food catering services. Over the last 11 years, she has been focused primarily on specialty coffee, and the food business. Currently, her mission is to bring a traditional Vietnamese Coffee, that’s gaining massive traction within all cultures, into a fun ambiance and a unique drinking experience. This new experience will include fresh healthy ingredients, combined with exciting and new beverages.

In addition to being a successful businesswoman, Terri is a devoted mother to her three children, and her granddaughter and currently resides in San Diego, California. She received a degree in Interior Design from the University of Minnesota.