Our Story

Lua Coffee, founded by Terri Nguyen, a proud Vietnamese immigrant, is a woman and diversity-owned business dedicated to sharing the rich traditions of Vietnamese-style coffee in the United States. Named as an acronym for Lasting Unique Aroma, Lua Coffee sources the finest Arabica beans from Vietnam to create five premium products: pour-over coffee, teabag coffee, and three ready-to-drink canned flavors. These offerings are crafted for coffee connoisseurs who value wholesome ingredients and exceptional quality. Lua Coffee donates 1% of all gross proceeds to St. Jude Children’s Research Hospital, blending heritage with purpose. As Terri’s son, Colin Nguyen, prepares to expand the business, his vision ensures Lua Coffee remains a celebration of culture, innovation, and giving back, creating a legacy of quality and care in every cup.